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The financial viability check: This is how institutional investors evaluate your project

80% pitches don't fail because of the idea. Find out the 5 dimensions of financial viability and how to evaluate whether your project is really financially viable.

Financial feasibility analysis – document review
What you'll take away from this article
  • How to understand the pitch failure: 80% don't fail because of an idea and use it for your capital strategy
  • How to understand the 5 dimensions of financial viability and use it for your capital strategy
  • How to understand data-driven fundability assessment and use it for your capital strategy
  • How to understand practical next steps and use it for your capital strategy

The pitch failure: 80% don't fail because of an idea

80% of pitches are rejected - but not because of the quality of the idea. They fail because of incorrect aim. Wrong investor, wrong stage, wrong geography, lack of credibility.

80%
Pitch error rate
Why pitches fail
Wrong type of investor 24% Wrong stage 18% Invalid ticket size 15% No geographical match 12%

The 5 dimensions of financial viability

1. Market Fit & Traction:Is the market demand real?
2. Team & Leadership:Are the founders credible?
3. Business Model & Economics:Can the company be profitable?
4. Capital structure:Is the usage clear?
5. Exit & Return:How does the investor get his money out?

Due diligence checklist

Due diligence documents and audit documents

Data-Driven Fundability Assessment

CANVENA analyzes 375+ filters on 70,000+ institutions worldwide. Result: Fundability Score for each combination.

375+Analysis filter
70,000+Institutions
34%Success rate with data
3-5%Traditional quota

Practical next steps

1. Self-evaluation:Give yourself honest marks on the 5 dimensions.
2. Gap analysis:Where are you weak?
3. Targeted investor selection:Top 20, not 100.
4. Professional Due Diligence Prep:Legal, IP, financial plan solid?
5. Ongoing Improvement:Learn after every pitch.

Daniel Huber – CEO CANVENA

Ready to take the next step?

CANVENA combines AI-supported investor data with structured capital advice - for investors and entrepreneurs who make evidence-based decisions.

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Quellen & Studien

  • Gompers et al. (2020) 'How Do Venture Capitalists Make Decisions?'
  • CANVENA Fundability Database
Daniel Huber – Founder & CEO of CANVENA
Gründer & CEO von CANVENA | 215 Mio. USD Track Record
d.huber@canvena.cy
Your advantage after this article

What you now know — and how to use it

  • You know the core concepts and can apply them directly to your situation
  • You know which mistakes to avoid — saving you time and capital
  • You understand how this building block fits into your overall strategy

Your next step: Have your situation professionally assessed — free and non-binding in an initial consultation with Daniel Huber.

CANVENA
CANVENA Autor, CANVENA
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